Wednesday, August 27, 2014

ALS Ice Bucket Challenge - Is it just a waste of water or more

The ALS ice bucket challenge has reached all the corners of this globe, across, caste color or religion. In last couple of weeks, i have seen videos of people as prominent as Bill gates to a common man in Africa.

Some prominent question : Is it really helping or just a fancy leading to waste of gallons of water. A promising bollywood super star even even making a video and posting it on social media asking people not to waste water for the ice bucket challenge.

Sonakshi Sinha's Ice Bucket Challenge

I thought of identifying the pros and cons

Cons : 

  • Uses water (almost a bucket)
  • The donations not reaching to under developed countries. Also, the ALS organization cannot be trusted with proper utilization of donated money (based on previous year financial reports)
Pros : 

  • Creating awareness
  • bringing people together involving them to connect with each other
  • Being adapted in different country
Lets discuss them:

- Water a Precious Resource
We all take bath and hence to use one bucket of water to bath with an ice cold water is no big deal, unless we plan to have multiple shots /retake which most actors do take while filming a scene of rain dance or even an advertisement like Fem fairness cream. if you plan responsibly like Akshay Kumar who used sea water for the challenge or Bill Gates who performed the act in his lawn (adding water to the green), you are not really wasting water.

A water is wasted when you let it flow unused. like when you keep your tap on while shaving or brushing your teeth.

- Funds not being used properly
This is a serious issue but am sure when more people gets involved, the chances of misuse decreases. I am sure Federal and State agencies would be keeping a keen eye on the functioning of ALS after the kind of media attention it has reached. So although alarming, we can still take some risk in keeping faith with this organization for a little more time.

+ Creating Awareness

Before this campaign, not even 20% of the world knew about this disease to exist. It has been very difficult for the ALS patient to cope up with the fast urban society who never cared for it. Awareness leads to support. I am sure the ALS patients will definitely gain some support from its citizens. And, unconsciously, this campaign has also created awareness about the importance of conservation of water.


It has also inspired many like me to think about our health and living life to the fullest.

+ Bringing people together

The communites are getting connected, and so are friends. So many people are talking about this and many are being able to recognize the patients that they had met in past but not realized. Some of these communites will not end here, but will lead into another social groups doing some good innovating things. For example: the rice bucket challenge.

+ Adaptation across the globe
People has adopted this program to create awareness about topics that they feel is close to their heart. some about the sacrifices of soldiers and loss in war, while other took up this challenge for helping an institute researching on treatment of Cancer.

Some friends of mine told me that Indians do not need to dump water on their head. they need to serve the hungry people first. My friends, I honor your idea of rice bucket challenge and it is indeed a very noble thought. But that idea being conceived from ice bucket challenge made me believe that this challenge was really effective in bringing people closer towards good will.

Conclusion
This challenge has been effective in creating awareness. Even though it has gained both supporters and critics, it has created awareness about this disease with both the genre. So, the campaign has meet its purpose effectively. Every idea when becomes fancy is sometimes being misused. Not everyone needs to participate or be a part of it. Or if you want, you can adapt it in a way to support the cause that is more close to you. And if you don't feel like that, just accept that, because that will be the most honest answer a human being can give. There is nothing such bad thing if you do not participate.


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